PERDORMIRE PERDORMIRE
THE CHALLENGE: TO INCREASE THE AWARENESS BY BECOMING THE BRAND REFERENCE FOR THOSE WHO WANT/NEED TO SLEEP WELL.
FROM
A mass market brand with no specific positioning.
TO
A design&wellness brand leader in its category.
perdormire & fabio novembre
Catalog created for the Perdormire collection in collaboration with Fabio novembre. The bed line includes 6 structures inspired by the world of fairy tales.
Fabio Novembre
Not only mattresses, but a real design project: six incredible beds were produced in collaboration with Fabio Novembre, one of the most renowned and talented Italian designers.
Design for wellness.
Magazine Design
