THE CHALLENGE: TO INCREASE THE AWARENESS BY BECOMING THE BRAND REFERENCE FOR THOSE WHO WANT/NEED TO SLEEP WELL.
A mass market brand with no specific positioning.
A design&wellness brand leader in its category.
Catalog created for the Perdormire collection in collaboration with Fabio novembre. The bed line includes 6 structures inspired by the world of fairy tales.
Not only mattresses, but a real design project: six incredible beds were produced in collaboration with Fabio Novembre, one of the most renowned and talented Italian designers.
Design for wellness.