THE CHALLENGE WAS TO RENEW THE IDENTITY OF THE BRAND IN OCCASION OF THE NEW POSITIONING.
The electricity and gas provider in North Western Italy with no specific brand differentiator.
A National multiutility with people’s expectations at the core in an era of big evolution.
The new logo is meant to express - thanks to the gradient colors and the dynamic shape of the pictogram - the feeling of continuous transformation and adapation of the brand towards people and communities’ expectations.
The identity is given by using of the gradient colors and / or sections of the pictogram shape.
Visual consistency among
all the developed touchpoints.